Whether you’re a fan or not, there’s no denying that Travis Scott merch is all the rage. From his unique designs to his infamous collaborations, Scott has made merch a major part of his brand and left a lasting impact on the fashion industry. Behind every piece is a meticulous process of vision, collaboration, design, production, and marketing.

To coincide with his collaboration with Nike and the release of his Astroworld album, Travis Scott released a full line of merch that fully encapsulated his outdoor lifestyle. The collection included hoodies and T-shirts emblazoned with climbing, hiking and running graphics, all in earthy colors that nodded to the album’s overall theme. A pair of Sherpa fleeces rounded out the collection, as did a backpack and accessories like a Nalgene bottle, sleeping bag, compass keychain, and more.

Exclusive Travis Scott Merch: Limited Edition Drops

Following the success of his Astroworld merch, Scott debuted another collection to coincide with his JACKBOYS compilation album on his Cactus Jack label. The collection incorporated themes of the album, as well as Texas culture. The collection included hoodies and T-shirts, as well as hats and shorts with Texas flag details, a shattered glass JACKBOYS logo, LSU graphics and more. A pair of black and white sherpa fleeces were also included. The collection was complemented by a hoodie with a soaring eagle that nodded to the soaring eagle imagery that had appeared on the album cover. This merch dropped along with each song on the album and was available for nine days at a time, changing over every 24 hours.