YouTube Content Planning is a key part of your video marketing strategy. It enables you to stay on top of your goals and reach a wider audience. It also helps you create videos that are highly relevant and valuable to your viewers.
Use a content calendar to plan your videos and ensure they are aligned with your marketing objectives. You can also schedule your videos to strategically coincide with campaigns or industry trends to boost visibility. A visual calendar like Planable gives you a clear preview of your schedule, removing decision bottlenecks and keeping your content on track.
YouTube Channel Strategy: Plan for Success and Sustainability
Performing keyword research is an essential component of YouTube content planning. It allows you to identify and incorporate relevant keywords into your video titles, descriptions, and tags – increasing search engine visibility and attracting new audiences.
The first 15 seconds of your video are a critical attention grabber. Use a call to action, an interesting image, or an engaging title to draw viewers in. A well-designed thumbnail also increases click-through rates on YouTube and other social media platforms.
Encourage viewer engagement by inviting them to share, comment on, and subscribe to your videos. This is an important channel management technique that fosters a loyal fan base, and helps YouTube recommend your videos to other users.
Publish videos on a regular basis to build brand awareness and attract more subscribers. Choose a publishing frequency that is realistic and achievable, and set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to keep you motivated and on track.